Video marketing stats for 2022

Video content is said to be one of the most engaging marketing tools as it can help marketers communicate their message in a way that is easy for audiences to consume. In a world where there is an overflow of information, video can help capture attention and deliver information in a concise and visually appealing way. When used effectively, video marketing can be a powerful tool to reach and engage potential customers. While video production can be costly and time-consuming, the ROI can be well worth it for businesses that are looking to take their marketing efforts to the next level.

By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.  Today, 87% of marketers use video content in their marketing campaigns. And those who do use video see 49% faster growth in revenue than those who don’t.  Incorporating video into your content marketing strategy is no longer optional; it’s an essential piece of the puzzle. 

Here are a few more stats to keep in mind as you develop your 2022 video marketing strategy:

  • 69% of consumers say they would rather learn about a product or service through video than through text.
  • Videos that include a person are 36% more likely to be shared than those without a person.
  • 4 times as many consumers would rather watch a video about a product than read about it.
  • 78% of people watch online videos every week, and 55% view online videos every day.
  • 85% of Facebook users say they prefer to watch live videos on Facebook over any other type of video.
  • 80% of Twitter users feel more positive about a brand after watching a promotional tweet from them.
  • 65% of senior executives visit the marketer’s website after viewing a video.
  • 59% of decision makers say they would rather watch a video than read an article or blog post.

What about conversion rates?

According to a recent study, conversion rates for video are expected to increase in 2022. The study found that more than half of all internet users are now watching videos on a daily basis, and that this number is only going to rise in the coming years. In addition, the study found that people are increasingly likely to convert after watching a video, with conversion rates increasing by an average of 5% each year. As a result, it is clear that video is becoming an increasingly important tool for marketing and advertising. With conversion rates expected to continue to increase, businesses and organizations need to make sure that they are incorporating video into their marketing strategies. Failure to do so could result in lost opportunities and decreased conversion rates.

Hiring a video production company vs. an in-house team?

Video marketing can be a great way to reach new customers and promote your business. However, video production can be costly, and you may need to justify the expense to your management team. One way to do this is to highlight the potential return on investment of video marketing. For example, video can help you reach a wider audience than traditional marketing methods, and it can also be used to build trust and credibility with potential customers. In addition, video can be an effective way to create loyalty among existing customers. If your management team understands the potential benefits of video marketing, they may be more willing to invest in video production.

Video production is a complex and time-consuming process, involving everything from scriptwriting and storyboarding to shooting and editing. For businesses, the decision of whether to produce a video in-house or hire a video production company can be a difficult one. There are advantages and disadvantages to both approaches.

Producing a video in-house generally requires less money up front. However, it can be expensive in terms of the time and resources required to train employees on the necessary skills. In addition, video production is often not seen as a core competency of most businesses, which can lead to subpar results.

Hiring a video production company incurs more initial costs, but it often saves time and money in the long run. video production companies have the expertise and equipment needed to produce high-quality videos. In addition, they can often complete a project faster than an in-house team, freeing up employees to focus on their core responsibilities.

The decision of whether to produce a video in-house or hire a video production company depends on many factors. Businesses should carefully weigh the pros and cons of each approach to make the best decision for their needs.

Whoever you choose – get prepared!

If you go down the path of hiring a professional video production company, especially if you want animation explainer videos done, we’ve created a checklist to help you ask the right questions in order to get the best service, and that you have no surprises.

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