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You've been hearing and probably using the word podcast a lot lately, but do you know what it means? It has little to nothing to do with video, yet a very high percentage of listeners consume this format via video platforms these days. Peculiar, since podcasts originated from audio and radio formats. Somewhere at the beginning of the century, any digital spoken-word record available for download was considered a podcast. Before...

Creating videos and placing them on YouTube is one thing. Ranking those videos high on YouTube is a different story. If you're an e-commerce or a service provider with videos about your products or services, YouTube is a natural place for your off-site SEO. SEO is not the only thing a good YouTube video offers. Conversion rates from YT are very high if your video an your description leave a good...