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What does it mean when you say "humanizing your brand" and why should you do it?Over the past few years, I have conducted a series of tests that all point to the same result.Your customers, just like you, are human. Every single one of them. Go figure…“Yeah, so what“, I hear you say…Well, for one, most companies still treat them as robots. We, humans, were never designed to absorb generic marketing...

Things are not the same as they were 5, 10, or 15 years ago. Creating something unique and viral, or having the next golden unicorn of a product or service is next to impossible. It is quite possible that your business may not be unique and that you are facing a market where there is a lot of competition, people offering virtually the same thing you are...

I have worked for various companies throughout the last 14 years of my professional career. No, that's not too much. I am still young in many people's eyes, but I would like to think that it's not little either.Over the course of these 14 years, I have worked for a small non-digital marketing company (because 14 years ago we weren’t as digital as we would like to think/remember). I have been a...