What does it mean when you say "humanizing your brand" and why should you do it?Over the past few years, I have conducted a series of tests that all point to the same result.Your customers, just like you, are human. Every single one of them. Go figure…“Yeah, so what“, I hear you say…Well, for one, most companies still treat them as robots. We, humans, were never designed to absorb generic marketing...
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Things are not the same as they were 5, 10, or 15 years ago. Creating something unique and viral, or having the next golden unicorn of a product or service is next to impossible. It is quite possible that your business may not be unique and that you are facing a market where there is a lot of competition, people offering virtually the same thing you are...
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I have worked for various companies throughout the last 14 years of my professional career. No, that's not too much. I am still young in many people's eyes, but I would like to think that it's not little either.Over the course of these 14 years, I have worked for a small non-digital marketing company (because 14 years ago we weren’t as digital as we would like to think/remember). I have been a...
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