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Posted on February 9, 2017
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If you’ve heard the term visual communication, but are still not 100% sure what it is or how it relates to marketing, keep reading.Using the power of visuals to convey a strong emotional message has been in use for centuries. Marketing is just one of many industries to capitalize on the persuasive power of visual communication.Millions of years of evolution have wired our brains to transmit and receive messages through visual representations....

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Posted on February 2, 2017
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January's over and for those who haven't had the chance to step back and analyze the effectiveness of their marketing strategies back in December, we're rounding up the top 10 marketing trends for 2017 that you should look out for. 1. Interactive content There is content that a person can read and then there is content that you can interact with. Interactive content seems to be gaining popularity because people like feeling as if...

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Posted on January 30, 2017
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How often do you take time out of your busy schedule and devote an hour and a half to watching a movie? Probably not as often as you used to, right? On the other hand, how many times a day do you watch those short Facebook videos designed to show you something in less than two minutes? My Strange Addiction: Facebook Videos More often than I’d like to admit, I fall down the...

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Posted on November 10, 2016
Business talk, Uncategorized

From the moment I started doing professional work, regardless of field, people have said – “You need to specialize in something. That is the only way to be a true professional.” And so it was.When I had my first translator gig, it was rather obvious that there were no true professionals that were able to do every kind of translation. Medical, legal, technical, political translations were all separate niches within the...

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Posted on October 4, 2016
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What does it mean when you say "humanizing your brand" and why should you do it?Over the past few years, I have conducted a series of tests that all point to the same result.Your customers, just like you, are human. Every single one of them. Go figure…“Yeah, so what“, I hear you say…Well, for one, most companies still treat them as robots. We, humans, were never designed to absorb generic marketing...

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Posted on September 27, 2016
Business talk, Uncategorized

Things are not the same as they were 5, 10, or 15 years ago. Creating something unique and viral, or having the next golden unicorn of a product or service is next to impossible. It is quite possible that your business may not be unique and that you are facing a market where there is a lot of competition, people offering virtually the same thing you are...

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