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Marketing strategy has become a common buzzword. Everyone likes to play around with it but no one truly knows the right marketing strategy formula. Some folks start with market research campaigns, some start from customer profiling and behavior if the business already has some customers, and some start form the product perspective. Every approach has its good and bad sides. How to build a marketing strategyTo be honest, there is no right...

In a world where most things around us are complex, whiteboard explainer video is here to help. Making you understand complex and boring things in a simple and fun way, is the sole purpose of this video. Whiteboard explainer video is actually a storytelling process drawn by a human hand on a whiteboard. How many times has someone draw something for you so they can explain something? Probably more than a...

In the era of digital marketing, everything is measurable. Video metrics, from the perspective of the online world, is a phrase that someone wouldn’t consider seriously five years ago. Video content will take over the scene in 2018. If you take a look back, last year was all about videos, Instagram stories, Facebook stories and the birth of new video formats on Social networks. This said, not measuring video effects is a...

Explainer video niche is rapidly developing, growing and establishing a high place in the content marketing world. In the years behind us, video grew popular as a consumed social network’s product very fast. Snapchat, Instagram and Facebook made it very easy for a regular Jo to make a short HD video, post it online and get lots of views and reactions.Business owners, product brand managers and marketers on the other hand...

Video marketing trends for 2018 are predicting that video will become an imperative of digital world in years to come. YouTube is the second most visited site, after Google. (Alexa). On a global scale 78% of people watch online videos every week, and 55% watch online videos every day. (HubSpot). By 2020, online videos will make up more than 80% of all consumed internet traffic (Cisco).Video marketing will become one of...

Well, yes, sometimes you hear the phrase, it looks good, but, if you think again, it’s not always so. Why are classic display ads old fashion? Most of people use their smartphones over 4 hours a day according to hackernoon.com. Their research shows that we spend half of that time on social media platforms. Forbes, on the other hand, did a research where they concluded that by the end of 2021, over 17.000...