Blog

Posted on March 30, 2018
Blog, Video trends

In the era of digital marketing, everything is measurable. Video metrics, from the perspective of the online world, is a phrase that someone wouldn’t consider seriously five years ago. Video content will take over the scene in 2018. If you take a look back, last year was all about videos, Instagram stories, Facebook stories and the birth of new video formats on Social networks. This said, not measuring video effects is a...

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Posted on March 23, 2018
Blog

Explainer video niche is rapidly developing, growing and establishing a high place in the content marketing world. In the years behind us, video grew popular as a consumed social network’s product very fast. Snapchat, Instagram and Facebook made it very easy for a regular Jo to make a short HD video, post it online and get lots of views and reactions.Business owners, product brand managers and marketers on the other hand...

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Posted on February 25, 2018
Blog, Video trends

Video marketing trends for 2018 are predicting that video will become an imperative of digital world in years to come. YouTube is the second most visited site, after Google. (Alexa). On a global scale 78% of people watch online videos every week, and 55% watch online videos every day. (HubSpot). By 2020, online videos will make up more than 80% of all consumed internet traffic (Cisco).Video marketing will become one of...

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Posted on February 19, 2018
Blog

Well, yes, sometimes you hear the phrase, it looks good, but, if you think again, it’s not always so. Why are classic display ads old fashion? Most of people use their smartphones over 4 hours a day according to hackernoon.com. Their research shows that we spend half of that time on social media platforms. Forbes, on the other hand, did a research where they concluded that by the end of 2021, over 17.000...

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Posted on October 18, 2017
Blog

If you are a marketer, and you prefer to stay on top of the trendies strategies and learn the best practices. Here are the 15 best blogs to follow:Tubular Insights – Tubular Insights is the world’s top and leading resource for tips, trends, analysis, and news for internet and online video marketing industries. Vidyard – Vidyard is a blog, which always keeps you on your toes along with the recent posts on analytics, optimization...

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Posted on October 11, 2017
Blog

The use of explainer videos have been a growing trend. After all, not only are they simple and effective but they are also engaging as well. They allow one to gain a competitive advantage in the industry. So, we are here to discuss 20 myths about it, about explainer video.An animation video should be serious. – Surely, it talks about your company and it is something that you shouldn’t joke about. Don’t...

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